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Top Takeaways: 5 Ways To Score With High School & College Football Promotions
Learn how media companies can drive revenue and engagement with prep football promotions To many, football is more than just a sport. It’s a lifestyle. I’m one of those people. I love football....
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2015 Promotions Summit Report [Download]
Watch the webinar and download the Promotions Summit Report now Second Street hosted our annual Promotions Summit in early June. This two-day event focused on the intersection of promotions and data,...
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5 Steps to Running an Instagram Hashtag Contest
Everything you need to know about picking the right hashtag, promoting, and contacting your winners Instagram sweepstakes, where people enter to win by posting a photo along with a specific hashtag,...
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Why Football Promotions Are A No-Brainer For TV
Just because you don’t broadcast your home team’s game – or every game – doesn’t mean you can’t monetize football with promotions Football fans are incredibly passionate about their sport, which means...
View Article4 Promotions For October [Video]
Add a home improvement sweepstakes and Halloween candy quiz to your October promotions calendar Which promotions are your running this October? Using the two-month rule, you and your team should be...
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3 A+ Promotion Ideas For Back To School
Running back-to-school promotions that will put you on the honor roll Back-to-school promotions are a huge opportunity for engaging the parents and advertisers in your community. People love bragging...
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Score With Football Quizzes [Video & Infographic]
Learn how you can take advantage of the opportunity with college football quizzes Capitalize on the buzz around quizzes this football season. Build trivia and personality quizzes featuring your local...
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Get Inspired: 12 Creative Quiz Ideas
Trying to brainstorm an idea for a quiz? Quizzes represent a huge opportunity for media to gain insight into your audience, collect data for your advertisers, and drive revenue. Scroll through this...
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Case Study: KFMB-TV Leverages On-Air Talent to Drive Pro Football Contest...
Single sponsor football pick’em collects thousands of entries using all promotional vehicles Successful integration of on-air talent drives participation Over 3,000 people competed over the course of...
View ArticleRegister for the 30in30 Webinar Series
Join us for one of our favorite webinar events of the year. The 30in30 webinar series provides tons of contest, ballot, quiz, and ecommerce ideas for you to sell to your advertisers – all in just 30...
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WPSD-TV Leveraged A Quiz To Provide Advertiser With Sales Leads
Personality quiz featuring the advertiser’s products helped a furniture store generate leads A personality quiz and sweepstakes hybrid provided an advertiser with a unique solution The advertiser built...
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Top Takeaways: 3 Strategic Promotions Goals to Set for a Successful 2016
How to find success with email database growth, sponsored & advertiser promotions revenue growth Planning Your 2016 Promotions: 3 Strategies For Promotions 4 Steps To Get Started Watch the Webinar...
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Case Study: Holiday Sweepstakes Generates $6K For North Platte Telegraph
12 Days of Giving holiday sweepstakes attracts 12 local sponsors 2,614 email opt-ins were collected between 12 advertisers The sweeps generated a record high number of opt-ins for the paper The North...
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Top Takeaways: 3 Steps to Take Advantage of Holiday Promotions This Year
It’s the most wonderful time of the year – for promotions! The average person spends $702.84 during the holiday season. This equates to over $600 BILLION spent per year. Yes, billion. As a media...
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Case Study: The Northwest Herald Shifts Pitch to Focus to Generating Leads,...
Adding survey questions to contest registration forms identified sales leads Sales reps emphasized benefits of survey questions and consumer insights Pitching specific contest & prize ideas lead to...
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Football Season Has Begun: 8 Promotions You Can Still Run
The season has kicked off. How can you still get in on the football revenue? If you’re anything like me, football runs your life during its six-month season. Every Saturday from September to December,...
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Case Study: Athlete of the Week Generates $54K for The Telegraph Herald
How one small market newspaper capitalized on local hometown sports pride $18,000 in revenue collected from two sponsors $54,000 in revenue projected over three years 26,000 votes cast in under four...
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The Roanoke Times Sold College Football Sponsorships in 48 Hours, Re-Engages...
Following the Marty Carry Pro Football Model, the newspaper makes important changes to existing promotion. 7% increase year over year with same promotion Re-engaged advertiser who hadn’t placed an ad...
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Trivia Quiz Raises Awareness for Mexican Restaurant Grand Re-Opening
Survey questions earn valuable data for future marketing campaigns. 70% opt-in rates, from over 1,700 entrants Revealing survey answers gave restaurant insight into future marketing strategies $1,500...
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3 Appetizing Thanksgiving Promotions [+ Video]
Serve up a helping of sweepstakes, quizzes, and submission contests to fill out your promotions feast. Thanksgiving can be a perfect time for you to connect with your audience through promotions and...
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